三月 13, 2013

英国文学论文品牌的建立

英国文学论文

A brand is a logo and corporate identity in its simplest and most powerful form which differentiates it from the competition. A brand is a name that influences buyers. A brand is said to be established when it has acquired the power to influence. A brand is your organization. It should be placed at the heart of your organization so that it lives throughout the organization. Each and every activity that the company takes should be to reinforce the brand. The ultimate objective is to create a brand that does not need selling.
A brand is a byword for quality. It has a long term effect on company’s activity hence it is an ASSET. It has legal entity therefore it acts as a PATENT. A brand is a set of mental associations held by the consumers, which add to the perceived value of the products or services. It is an INTANGIBLE ASSET. Brand is the most valuable asset for a company. When the business gets it right it becomes a value creation engine. A brand is a conditional asset it needs products or services and it must be providing value to both the consumers and the company. It has legal entity therefore it also acts as a PATENT.
What do brand managers sell? Do they sell just products and services? No they also sell relationships, hopes, dreams and values.

英国文学论文

品牌是一个标志和企业形象,在其最简单,最强大的形式,不同的竞争。品牌是影响购房者的名称。一个品牌的建立时,它已经收购了影响。品牌是您的组织。它应该被放置在您的组织的心脏地带,以便它在整个组织生活。每一个活动,该公司的应该是强化品牌。最终的目标是创建一个品牌,这并不需要销售。
品牌是质量的代名词。因此它是一种资产,它有一个长期的效果,对公司的活动。它的法律实体,因此它作为一个专利。品牌是一组心理协会举办的消费者,增加产品或服务的感知价值。它是一种无形资产。品牌是公司最宝贵的资产。当企业得到它的权利,它成为一个创造价值的引擎。品牌是一个条件的资产,它需要的产品或服务,它必须对消费者和公司提供价值。它的法律实体,因此它也可以作为一个专利。
品牌经理卖什么?他们卖的不仅仅是产品和服务?没有他们也卖的关系,希望,梦想和价值观。

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