In February 1982 the Next retail chain was established and the 1st store opened with a coordinated gathering of stylish accessories, shoes and clothes for women. There are also collections for children, home and men. The clothes of Next Plc. are styled by their team of in-house design to provide great value, quality and style for money with similar fashion edge. Next Plc employs around 28000 people and creates 330 stores in Ireland and UK as well as 35 stores in Middle East, Asia and Continental Europe. This makes it one of the largest retailers of high street in UK which provides extra financial services and home shopping (www.hoovers.co.uk, 2000). Next Plc has 5 strategic divisions such as:
• Next Directory is the division for mail order.
• Next Retail performs shops in high streets.
• Next Overseas performs international retail outlets.
• Ventura manages the division of financial services and
• Other activities consist of property management and telecommunication software services.
The main factor in Next Plc. is the clothing market for stylish women and men between the age of 20 and 40 years. Women’s wear, Men’s wear, baby wear and children’s wear is a part of the expansion into all the sectors of the clothing market under the label of Next brand. The Next Plc has further expanded its range of products into bridal wear, personal finance and home furnishings. Next have 20 franchised overseas outlets extra to its wholly owned international subsidiaries. Despite an ongoing expansion programme over the past 5 years.