Source: Pew Research[1]
Since social media is the most popular with young professional and would provide the most awareness of the company and/or product. The larger question is what is a Facebook fans value in reality. For example Coca-Cola has the largest number of fans on Facebook but they are only ranked fifth in the most valuable brand according to Brandz Top 100.[2] With 35,152,712 fans on Facebook and a value of 67,983,000; this would calculate to about two dollars per person. This is the challenge to all companies who have a social media presence, how to make every fan count or have more of an impact.
What is the silver bullet for marketing to young professionals? Find where they are and relate to them and not their parents. Companies will need to go further and spend more money to reach this group but it will be worth it in the end when they get a slice of the $200 billion market. Remember that this group is used to instant results and their attention span is not very long if they feel that what they are viewing or reading does not interest them. Also keep in mind that this group is not uni-dimensional, they are very complex and focused on success. There is only one place that the majority of them can be found at one time and that is online. This feature can either work for a company or against it depending on if they use it and how well.
[1] http://pewresearch.org/pubs/2025/social-impact-social-networking-sites-technology-facebook-twitter-linkedin-myspace
[2] Brandz
资料来源：皮尤研究
由于社交媒体是最流行的，年轻的专业人士，将提供最认识的公司和/或产品。更大的问题是什么是Facebook的粉丝在现实价值。例如可口可乐在Facebook上的粉丝人数最多的，但他们只排在第五位，根据BrandZ的前100名最有价值的品牌。随着Facebook和值6798300035152712球迷，这将计算出每人两元左右。这是挑战，公司有一个社会媒体的存在，如何使每扇数，或有更大的影响。
什么是营销的年轻专业人员的灵丹妙药吗？他们在哪里，涉及到他们，而不是他们的父母。公司将需要进一步去花更多的钱达到这个组，但它的价值将在结束时，他们得到的$200亿美元的市场一片。请记住，这组用于立竿见影的效果，他们的注意力不是很长，如果他们认为他们观看或阅读不引起他们的兴趣。也请记住，这组不是单维的，他们是非常复杂的，专注于成功。只有一个地方被发现，其中大部分可以在同一时间，这是在线。此功能可以为一家公司工作，或反对，如果他们使用它，以及如何以及根据。
