The Samsung parent group has business divisions that comprises of Electronics that is considered as one of the globe’s principal information technology firms as was restrained by annual 2012 returns. And it also ranked as the fourth in the overall market value in the sector of electronics, second division of Samsung Heavy Industries. It is referred as the globe’s second major shipbuilder as was estimated by annual report of the 2010 returns and the subsidiary of Samsung Engineering and Samsung C and T is considered as correspondingly the world’s thirteenth and thirty-sixth rank for being the chief construction business. Bae and Park (2011) cited that the other prominent holdings take account of Samsung Life Insurance which is the world’s fourteenth in rank. This is for leading life insurance company. It also has a subsidiary from the past of theme park in the country of South Korea, the subsidiary of Samsung Techwin is in the sector of securities of aerospace, surveillance and defence firm and also recognized as the globally ranked sixteenth prime marketing agency estimated by 2011 incomes. Our focus in this report would be on Samsung electronics. It was observed that most of the Samsung smartphone’s hardware has the ability to be effortlessly unified with numerous softwares and has a high compatibility quotient.
The chief research purpose of this report was to assess the practice of the transactional cost analysis approach in their business plan to weigh its effectiveness as a significant theory for the analysis of the company’s overall performance.
Yasuda (2005) listed some of the recommendations that are relevant and sighted at the end of the report on the basis of the analysis of the firm’s report and assessment of its usage of the transactional cost analysis approach.The chief objective of this report is to study and cite the substantiation of the theory mentioned, with the evaluation of its effectiveness in the highly competitive market, at the end of the report to sort suggestions and recommend few possible ways to enhance the growth, high market share, maximize the brand value and profits in the future.