五月 29, 2020

英国论文代写推荐:营销方法的改变

英国论文代写推荐:营销方法的改变

旅游英国等目的地营销机构在2010年失去了近34%的政府资金,被迫裁员,减少投资。尽管如此,它还是继续前进,创造性地使用社交媒体,最大限度地利用这些具有成本效益的网站,并在收入方面取得了实质性进展。同样,昆士兰旅游业、不可思议的印度、马来西亚、真正的亚洲和美国也一直在利用社交媒体网站来推动他们的营销努力。西班牙一直非常成功地使用Twitter,并通过其旅游办公室加强与消费者的沟通。通过这些网站,这些组织能够与消费者自由交流,向他们提供有关目的地、到达和预订过程的相关知识,并从他们那里获得反馈。整个过程非常简单,成本效益高,并促使组织迅速采取行动,以解决消费者的担忧。令人惊讶的是,中国和意大利没有针对营销目的地的Facebook和Twitter活动,因为它在中国被禁止,意大利也缺乏利用社交媒体推销目的地的意愿和理解。

英国论文代写推荐:营销方法的改变

Fotis、Buhalis和Rossides(2011)讨论了苏联使用社交媒体的情况,以及消费者如何使用社交媒体来做出度假决定,但主要是为了分享他们度假后的反馈和体验。这使得社交媒体网站有助于向其他即将做出决定的消费者强调反馈。如果反馈是好的,它可以帮助其他消费者特别是酒店进行新的预订并提供他们的服务。如果反馈不好,可能会让酒店的销售人员失望。因此,尽管社交媒体在创造收入方面既好又快,但不赞成将酒店作为一种选择也是危险的,并且不鼓励新的预订。这表明酒店必须提供与广告完全一样的服务,不能少,而要多。因此,有了社交媒体的好处,酒店就有了更多的责任来保持其服务标准的完整性,并不断升级。

英国论文代写推荐:营销方法的改变

传统营销是经营和营销酒店的老方法,包括电视广告、广播广告、报纸剪报、杂志剪报、展览、口碑和推荐等。即使在今天,许多组织也使用这些方法来保持营销活动的整体性,而不排除失去消费者的机会除了社交媒体营销。伊顿酒店(Eton hotel)是其中一家很少使用社交媒体网站的酒店,也没有意识到使用这些网站的潜在好处。例如,与万豪和假日酒店(Holiday Inn hotel)的百万次点击量相比,其Facebook页面仅获得634次点击量。

英国论文代写推荐:营销方法的改变

The destination marketing organisations such as Visit Britain had lost almost 34% of government funding during 2010 and was forced to cut jobs and lessen its exposure to investments. Nevertheless, it went ahead and used social media creatively to make maximum use of these cost effective websites and made substantial progress in its revenues. Similarly, Tourism Queensland, Incredible India, Malaysia Truly Asia, and the US have been using social media websites for making a push in their marketing efforts. Spain has been using Twitter very successfully and operates from its tourism office to enhance its communication with consumers. Through such websites, such organisations are able to communicate freely with consumers, equip them with the relevant knowledge about the destination, the process of reaching and booking, and also take feedback from them. This whole process is very simple, cost effective, and prompts fast action from the organisation so as to address the concern of the consumer. Surprisingly, China and Italy had not Facebook and Twitter activity for marketing destination since it is banned in China and Italy lacked the will and understanding to use social media to market its destinations.

英国论文代写推荐:营销方法的改变

Fotis, Buhalis and Rossides (2011) address the use of social media by Soviet Union and how consumers use it to make holiday decisions, but mostly to share their feedback, experiences after their holidays. This makes the social media sites useful for highlighting the feedback to other consumers who are on the verge of making a decision. If the feedback is good, it can help other consumers especially the hotel to make new bookings and offer their services. If the feedback is bad, it may come as a sales disappointer to the hotel. Thus, as much as social media is good and faster in making revenues, it is also dangerous for disapproving of the hotel as an option and discourages new bookings. This indicates that the hotel must offer exactly what it is advertising, nothing less but more. Therefore, with social media benefits, there comes more responsibility for the hotel to keep its service standard intact and to keep upgrading it from time to time.
英国论文代写推荐:营销方法的改变

Traditional marketing is the old way of doing business and marketing a hotel, which includes television ads, radio ads, newspapers clippings, magazine clippings, exhibitions, word of mouth and referrals, etc. These ways are used by many organisations even today to keep the marketing activity whole and not leave out a chance of losing a consumer in addition to social media marketing. Eton hotel is one of them which is using social media websites very scarcely and has not been realising the hidden benefits of using these websites. For example, its Facebook page has only got 634 likes compared to million likes for the Marriott and the Holiday Inn hotel.

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