Semler’s approach of employment conduct is a unique model of displaying a fair and obligingly liberal mode of affairs. The allowance of all employees to fix their own salaries, their own targets and objectives, and keeping all pays and financial records transparent and shared are elements of a fair business model. In such working conditions, workers and employees receive fair treatment among all and in turn by being liberally handled they are obliged extremely to perform their best and deliver. Such a technique is unique in its enforcement, where psychological aspects of humans are utilised to their fullest.
The industrial democracy that promotes such type of working condition is testimony to the fact that there is an inclination to establish harmony across all employees. The avoidance of disputes, enhancing productivity culminates into unhindered happiness at workplace (Golden and Ruttenberg, 1973). Royal Caribbean Cruises (RCC) is a large fleet of cruise ships having 40,000 people across multiple ship lines. Working for a cruise line looks extremely luxurious to external viewer, but it is equally tiresome and tedious, resulting into low employee morale, declining motivation, absenteeism, and more. These are fixable, provided the cruise line is willing to shift to a new mode of workplace conduct.
The RCC can consider adopting Semler’s approach of workplace management, where employees are given freedom to choose their line of working, the pay, their performance level, their absent days, and so on. These would be more than a shock for the employees but experimenting it on a small cruise line with fewer guests can inform about its effectiveness. If Semler’s approach is successful and embraced, it can be duplicated in larger cruise lines with many guests. Crystal Cruises also has a peculiar issue about employee motivation and morale, citing extensive working conditions and length. There are several attempts to avoid such a deteriorating situation, but efforts always fall short of the pace of working chaos. Applying Semler’s approach of industrial democracy and a fair and ethical working condition could repair the continuous damages caused by low motivation and morale of employees.