本文主要讲枢纽客户关系系统，枢纽客户关系管理系统是一种通过降低风险来增加端到端关系的充满感激之情的模式，它是根据商业银行的需要量身定制的。关键的CRM可以发挥数据模型和业务流程的镜像作用，为客户和银行提供一个灵活的平台。银行CRM系统与整个企业的财务报表相联系，是确定企业盈利能力的一个很好的方法。与此同时，CRM系统管理他们的成本以及在银行领域的投资水平。本篇英国论文代写价格文章由英国论文时Essay Times教育网整理，供大家参考阅读。
Pivotal CRM system is a grateful model that increases end to end relationship by reducing risk that is tailored with the needs of commercial banks. The pivotal CRM can play the role of mirror image of the data models and process of business, which provides a flexible platform to the clients as well as banks. CRM system of the banks is connected with the entire firm’s financial statement which is a good way to define the profitability of the business. Along with this, CRM system manages their cost as well as the level of investment in the banking area.
In support to this, Bulgurcu et al. (2010) describes that CRM system helps the commercial banks to understand the needs of customers. CRM helps the commercial banks to evaluate their sales and marketing and other business practices on an efficient and useful basis. CRM system useful to save the time to make financial statement that will refer to increase the productivity. CRM system is usually tailored with the function of commercial banks. It also analyses the contact and profile of the banks and increase the relationship of customers with the banks. Moreover, CRM system helps in the planning, productivity tools, accounting alert, workflow management and manage the activity of the business.
Harris (2012) state that banks uses the operational CRM system that is related with the front office. With this, banks are able to contact with the customer that is known as touch point’s model. It used to capture the data of the customers, increase the communication of streamlines and ensure day to day responsibilities. Besides this, back office system that is implemented by the commercial bank can be known as analytical CRM that is mainly focus on the activity of the customers. It also requires helpful technology to capture the data related to the periodic risk assessment.
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