Through this tour on Holiday Inn the visitors can view the “personal hot tub” created for Zack and the guest room in which the magic happens. For keeping the guests engaged the there are continuous struggles and evolutions made by the site developers for providing the visitors with more interaction opportunities that will help in increasing their subsequent visits. For example in case any broadcast commercials playing off on the website there will be inclusion of an interactive game as “Hot tub Etiquette”. In this the visitors plot the characters for making sure that an appropriate distance is being maintained by them from each other.
By various sorts of sponsorship for sports series such as Major League Baseball are the ways with which lives of the consumers are directly affected. This kind of sports sponsorships are engagement marketing strategy examples of Hotel Holiday Inn. The engagement marketing strategy is aimed for building consumer advocates. The strategy must also ensure that the brand legacy must be relevant even for the coming generations of the website visitors and guests.
This kind of sponsorships will pave way for the hotel of becoming “Official Hotel of various sports League”. The aim behind such broadcast and print media is to reach maximum worldwide consumers and a unique way of promotion through stadiums, for example the campaign of “Look Again” or “Towel day”. The vigorous activation through the use of interactive elements such as priority Club Rewards online auction will help in bringing life to the various sponsorships. For example the auction provided the website visitors with the prospect of bidding for unique experiences related to MLB, travel and memorabilia etc.