The company which has been considered for detailed study is Allianz group which has its incorporation in Hong Kong. This company is typically an insurance market as well as asset management. With a fleet of more than 1, 40,000 employees across the world, the presence of Allianz is multinational catering to about 70 countries across the globe with a customer base of over 86 million people. Allianz can be regarded as the market leader as far as the insurance sector is considered because it has a strong presence in the domestic market of Hong Kong.
Within the insurance sector of Allianz, the corporate and retail clients have an extensive range from where they can select the various products for their respective business lines of insurance. This has been specifically designed and customized in order to cover various types of risks. They happen to be the market leaders with regard to insurance including areas of property and casualty. They can be considered to be in the list of the top five providers of health and life insurance in Hong Kong. Globally, the company has its presence in the form of local Allianz companies which are set up either amalgamative or individually to enable a wider global reach.
The critical use of human resource strategies can help to provide excellent customer services. It is through the building of commitment and morale by the employees. It would lead to the generation of profits, which would be helpful in the generation of competitive advantage with the skilled and high quality of Allianz’s work force. It is very important to match the business strategies with those of the human resource strategy. Care must be taken in such a way so as to gain control on the overall financial system or the different marketing plans which are to be rolled out (Boxall and Purcell, 2011).Various strategies are being designed and implemented from time to time to ensure wider customer base and diversified market penetration in different countries and regions (Rowe, 2003). They have built their culture in the form of a global set up where they adopt and adjust as per the needs of the specific culture or customers they are catering.