The B2C product is a business-to-consumer product. It is a type of transaction based on ecommerce. The business is processed by selling service or products to customers. The growing utilization of Internet in the present time gives a rising prospect to online retailers. It has been more than 10 years ago that the B2C (Business-to-consumer) electronic trade or e-business started moving ahead. With the time, limitations combined with the far-reaching use of IT, the interest in B2C e-trade over the Internet is something that is not new for everybody. The paper is based on Amazon electronic trade service. Researchers of e-business are in a fast race to select an enhanced understanding into the digitalized market survey. Alongside the improvement and progression of E-tailing (Electronic retailing), scientists keep on expounding E-customers’ conducts from different measurements. CISCO’s prediction of 2013 data from the United States confirmed that digital shoppers are now the majority. Out of 10 buyers, 8 are net savvy customers who routinely research and buy items utilizing the Internet. This digital shopper accesses the Internet on a daily basis and frequently purchases and researches products and services online. They mostly depend on the Internet-based sources of information like ratings and reviews for making decision about the purchases. These reviews are based on retailer’s websites or from third party websites. (Fretwell et al., 2013). Internet marketing is conceptually different from other marketing channels. It encourages direct communication between the customer and seller with round the clock customer service. Nowadays, internet marketing is the fastest growing segment of online commerce.
The social influence generally comes from the reference groups like discussion forums on an internet, web site links and contact links related to that particular product or virtual communities. Different people’s outlook, view and experiences, have shown to affect consumers. Family is one of social group which influence the individual’s decision-making process.
Personal factors influence the decision-making process which includes gender, occupation, age, education, life style and income status. Younger individuals are mostly interested in online shopping than older ones because of familiarity with the internet. They are more interested in new technologies and search more information and assess other alternatives. Older adults are more traditional shopper and they consider the online shopping as risky business. Cross shopping is stronger in younger generation. Men are more familiar with online shopping than women
Psychological factors like personality of the customer, attitude, motivation and perception influence the online shopping behavior. It makes consumers examine the quality of the product and security of the web site. The consumers ask themselves, whether they should buy online more often or look for a better price. The organization’s success depends upon by providing a confidence to the customers. The personality factor and attitudes may impel consumers to buy things which are suitable to them. It helps the consumer to decide about the products that are suitable to them.
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