The development of the Internet has spawned many new opportunities in the publishing industry. A powerful wave of digital publishing has come with strong advantages and these advantages was quickly recognized and accepted by public. The digital publishing industry will also have an increasingly profound impact on traditional publishing industry, even serious impact on the dominance of traditional publishing industry (Lili, 2010, p. 022). After 10 years of development, the scale and content of digital publishing has grown manifold and become better with every new development. Although as an emerging industry, it truly has a big influence on people’s reading experience. The Gen X is a tech savvy generation and thus depends on internet for everything. The availability of internet at cheap prices, lack of time and presence of enough contents on internet has resulted in change in reading habits which have gradually shifted from the traditional paper-based to electronic reading by using e-book readers, such as Kindle. And accompanied by digital technology continuing update and the facilitation of reading, the audience of electronic reading is increasing. In this decade, as digital technology continues to progress globally, the idea of digital publishing is being accepted by the public all over the world gradually, the digital publishing industry is expanding with the industry chain getting increasingly sophisticated worldwide and the form of digital publishing is becoming wide-ranged.