26 12 月, 2018

英国论文字数不够:黑莓无法跟上市场进步的因素

英国论文字数不够:黑莓无法跟上市场进步的因素

黑莓无法跟上市场进步的一个重要因素是其创新管理缺乏竞争力。它的大多数创新都是核心创新,但不是渐进式创新,也没有朝着更好地理解新的细分市场的方向发展。黑莓缺乏执行能力。这家公司不能在适当的时候提出突破性的产品。这发生在其他组织专注于渐进式创新的时候。除了应用和产品方面的差距,黑莓为未来开发的战略选择组合也存在问题。RIM并没有考虑其他的改进方案。

英国论文字数不够:黑莓无法跟上市场进步的因素

多年来,在许多移动解决方案中都观察到了渐进式创新。虽然黑莓只专注于小幅增加的解决方案,没有可供选择的产品组合来支持它们,但苹果似乎有一个略强的清单。它朝着渐进式创新的方向发展,致力于现有产品的改进。它致力于改善RAM屏幕、处理器速度、NFC芯片的使用等。

英国论文字数不够:黑莓无法跟上市场进步的因素

An important factor why Blackberry is not able to cope up with the market progress is that its innovation management is not competitive enough. Most of its innovations are core innovations but are not incremental and do not progress towards a better understanding of newer market segments. There is a lack of execution capability in Blackberry. The company is not able to come up with a breakthrough product at the right time. This is happening during a time when other organizations are focusing on incremental innovations. In addition to the application and product gaps, there are issues in the strategic options portfolio that Blackberry has developed for its future. RIM has not considered alternatives for improvement.

英国论文字数不够:黑莓无法跟上市场进步的因素

Over the years, the incremental innovations aspects have been observed in many mobile solutions. While Blackberry focuses only on slight incremental solutions with no options portfolio to support them with alternatives, Apple seems to have a slightly stronger list. It moves towards an incremental innovation approach where it works on its existing products improvement.

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