Arts business also requires the same paradigm as any business marketing. For this purpose, the details of the business are found to vary. Owing to this, the specific company that will be focused today is a new toddler arts programs. This is a hypothetical company that is named “Cerebral Arts” theatre and arts. This is a theatre production for children.
Marketing paradigm is a nuanced process that requires a lot of innate factors and intrinsic variables. There are a lot of intrinsic variables that need to be considered while formulating a marketing plan. The arts developed by the artists need to be sold. The commercial aspect needs to be addressed. There is a systematic method of ensuring that the art is sold. Similar to other commercial products, there is a definitive audience, target market demography and primary requirements of selling the arts to the people (Bernstein, 2014). Again this is a subjective requirement for any business in this case it is dependent on the content of the arts programs.
Cerebral Arts Company is dedicated towards providing arts exposure to the children using theatre and art materials. The company is planning to launch in early 2017 and the nuances related to art material is probed in the analysis.
Purpose of this analysis is to develop a business plan for Cerebral Arts Theatre and Arts. The marketing objectives, analysis of the audience, budgeting, tactical measures, and campaign material along with implementation and control measures will be explained in detail in the analysis.