尽管近年来澳大利亚经济面临衰退，但该国巧克力和糖果行业一直相当坚韧和有韧性。普通消费者可支配收入下降，大宗商品价格波动，进口竞争加剧(Hadjikhani and LaPlaca, 2013)。与此同时，消费者的健康意识也变得相当强，因此它要求可可和可可产品生产商开发创新的产品系列。他们需要了解消费者不断变化的趋势和生活方式，并需要相应地加以适应。然而，研究发现，可可含有许多已知的膳食化合物，可以增强老年人的认知能力，这为可可及其副产品的销售创造了一个潜在的市场。
Unlike other crops, cocoa is cultivated only by small farms mainly run by families and they rely on conventional practices of farming and do not have much organizational influence. Hence, in the recent past, there has been a committed surge in the efforts to increase the avenues for cocoa cultivation in order to match the global demand from customers, both retail and wholesale. Chocolates and related confectionery are the main by-products of cocoa and hence, the state of that industry is bound to affect the cocoa market and vice-versa as well. In the period from 2006 to 2011, the revenues from the chocolates industry increased at a rate of 2.1% per annum steadily and touched 2.9 billion USD.
In spite of the economy facing recession in the recent past, the chocolates and confectionary industry in Australia has been quite tough and resilient. The disposable income of the common consumer has dripped down, and the commodity prices have faced volatility and there has been an increasing competition in terms of import (Hadjikhani and LaPlaca, 2013). Consumers have alongside also become quite health conscious and hence it has demanded that the producers of cocoa and cocoa-based products develop innovative product ranges. They need to be conscious of the changing trends and lifestyles of the consumer and need to adapt to them accordingly. Nevertheless, research has found that cocoa has many dietary compounds that are known to enhance the cognition in aged people which creates a prospective and potential market for the sale of cocoa and its by-products.
The following are certain facts and figures related to the Australian cocoa market. Around 4.3 million tonnes were produced in the period between 2010 and 2011. The citizens of Australia consume chocolate to the tune of around 1.3 to 3 billion USD per year. This ranks them the ninth in the global consumption of chocolate, leaving Japan, US and Brazil far behind (Ndubisi and Matanda, 2011). The largest producers of cocoa across the world are Ghana and Ivory Coast. For small and medium sized operators, there is however a strong challenge and competition from global players like Cadburys, Godrej and Nestle to name a few.