不完善的客户关系和满意度标准的影响很难确定，因为有多个变量定义了不断变化的客户行为(Nam, 2010)。当客户关系突然发生变化时，Woolworths很难考虑他们管理不善的确切领域。即使对于夹紧区域得出了一个可靠的结论，也需要通过理论应用和实际考虑来验证(Byrd和Megginson, 2013)。失业、利润减少、销售下降和失去忠实客户是这种情况的主要影响，而不管怎么说，这是零售公司所能预料到的最令人反感的情况。据报道，该公司宣布亏损近10亿美元，原因是油价下跌是其石油业务的贡献因素之一，而食品杂货和非燃料商品的价格下跌则略有改善。这已经导致了失业、利润和财政状况的恶化，并要求该公司立即采取补救措施，使其走上正轨。影响的程度实际上更深，需要大规模刺激来修复损害。
The company was once a pioneer in customer satisfaction and with losing sales it has also lost some of its most loyal customers, which comes as a hard surprise for the company which could be one of the major reasons for the escalating decline (Knox, 2015). When customers are not satisfied from the company, they will look for other brands to fulfil their needs and this breaks the loyalty chain of Woolworths. Customers also change their needs according to the changing market which could be one of the reasons of the decline in sales and customers. Therefore, pointing to one particular reason or factor that impacts the declining sales, profits and customer satisfaction many not be feasible and definitive, but more factors of influence must be researched to understand how the company deals with its customers. The company is contemplating the cause of the conditions and deciphering various ways of fixing the issue by implementing rigorous resolution strategies such as closing unprofitable stores, investing more money, reducing mounting debts, gaining customer confidence through innovative measures etc.
The impact of an imperfect customer relationship and satisfaction criteria can be difficult to ascertain because there are multiple variables that define changing customer behaviour (Nam, 2010). When a sudden change in customer relationship arises, it is difficult for Woolworths to consider the exact area of their mismanagement. Even after coming to a solid conclusion about the pinching area it needs to validate the same with theoretical application and practical consideration (Byrd and Megginson, 2013). Job losses, profit erosion, sales decline, and losing loyal customers are primary impact of such a condition which are anyway the most repellent conditions a retail company would expect. It reportedly declared a loss of almost $1 billion dollar pointing to the declining oil prices as one of the contributors for its oil business, and declining groceries and non-fuel merchandise improving slightly. This has reported to job losses, profit and treasury erosion, and has demanded an immediate recourse for the company to get it right on track. The extent of the impact is deeper in effect and will require large stimulus to repair the damage.
Some of the reasons may be known and many more may not be known in the domain of customer satisfaction. This deteriorates its customer satisfaction strategy and the company fails in attracting loyal and new customers together. When customer loses trust in the company it does not help in continually garnering sustainable sales and profit. These conditions demand an emergency to inquire about how the company can expedite its customer satisfaction factor and acquire loyal customers to sustain sales and profit (Hubner, 2011).