22 1 月, 2019

英国论文代谢:特斯拉汽车公司通用竞争战略

英国论文代谢:特斯拉汽车公司通用竞争战略

“大差异化战略”与特斯拉汽车公司(Tesla Motors)计划制定和实施的战略非常接近。这是因为该公司正试图降低成本,不断重新设计内部成本,改进电池设计和性能,并通过吸引更广泛的消费者,让他们购买更环保、负担更轻的独特车型。这是针对广泛类别的差异化策略,而不是针对特定类别。

英国论文代谢:特斯拉汽车公司通用竞争战略

区别在于电池驱动的汽车,这让它变得不可战胜和有效。这一战略符合全球对不断上升的气候变化问题和影响的关切,这很好地满足了消费者随时可以得到的外部需求。这使得该公司的产品战略具有广泛的基础,目标是所有潜在的消费者,包括有车和无车的消费者,以帮助所有人减少气候灾难。

英国论文代谢:特斯拉汽车公司通用竞争战略

‘The broad differentiation strategy’ is a strategy which approximates exactly what Tesla Motors is planning its strategy formation and implementation. This is because it is trying to reduce its costs, keep redesigning its internal costs, refining its battery designs and performance, and target a broader range of consumers by appealing to place before them a unique range of cars that are better for the environment and less burdening. This is a differentiation strategy for the broad class and not a select category.

英国论文代谢:特斯拉汽车公司通用竞争战略

The differentiation is through the battery operated cars, for which it makes itself invincible and effective. The strategy is aligned with the global concern of rising climate change issues and impacts, and this very well compliments the external demand of consumers that it readily receives. This makes its product strategy a broad-based one trying to target all potential consumers, those owning cars and those carless, to reach out to all to lessen climate disaster.

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