27 2 月, 2019

英国论文代写哪家好:Woolworths销售额下降的真正原因

英国论文代写哪家好:Woolworths销售额下降的真正原因

世界各地的零售业务往往是周期性的,必须进行广泛的调整,以适应市场形势和不断变化的客户需求。Woolworths在澳大利亚市场面临销售和利润下滑的严峻形势,该公司正努力寻找下一个战略举措。商业环境更加保守,正在从金融危机的后续影响中恢复,并开始了新的驱动力,了解市场和消费者,以符合他们的预期(Lee, 2013)。

澳大利亚消费品零售商Woolworths将在本报告中讨论。Woolworths正面临着销售下滑、亏损增加和客户信心丧失的局面,所有这些都将导致利润不断流失,并使恢复利润和销售的方式更加艰难。该公司在中国各地拥有多家门店,并与不同国家的其他跨国公司建立了知识产权合作关系,通过这种合作,它可以获得专利使用费。

本研究的背景来自伍尔沃斯的现状,这就要求伍尔沃斯立即采取纠正行动,将其从下滑中拉出来。这对公司的影响是传奇式的,越来越多的员工丧失工作积极性,销售持续下滑,没有提供强有力解决方案的创造力,在很多方面都无法阻止整体下滑。这些影响要求采取行动解决问题,并重新确立其早先的市场主导地位。

英国论文代写哪家好:Woolworths销售额下降的真正原因

业务问题及研究目标

研究的问题是对Woolworths销售额下降的真正原因或主要原因的识别的模糊性,其中最确定的假设原因是客户满意度不高。

Woolworths,在这个位置上有足够的实力承认,当前问题的主要原因是针对纠正其当前状况而设计的策略执行不力,以及针对执行这些策略而设计的系统较差(Mitchell, 2016)。主要的研究领域包括导致公司失去现有客户的因素,销售下降的经验,以及在不影响阻止下降的情况下持续亏损的一致性。尽管公司承认其内部战略执行不力,战略执行系统设计不佳,但仍有其他方面需要了解,这些方面在公司整体下滑中扮演着重要角色。

英国论文代写哪家好:Woolworths销售额下降的真正原因

Retail business across the world is often cyclical and has to undergo extensive exercise of adjusting with the market situations and changing customer demands. Woolworths in Australia is facing a tough condition of declining sales and profits in the market and is trying to figure out the next strategic move. The business climate is rather more conservative and is recovering from the after effects of the financial crisis, and has embarked new drive of understanding the market and the consumer to match up to their expectations (Lee, 2013).

Woolworths, an Australian consumer goods retailer, will be discussed in this report. Woolworths is facing declining sales, mounting losses, and losing customer confidence, all these perpetuating into escalating profit erosion and hardening of the way by which profit and sales can be regained. The company has multiple stores across the country, and intellectual partnerships with other multinationals’ in different countries through which it gains royalty fees.

The context of this research comes from the current condition of Woolworths, which demands an immediate rectified action pushing it out of the downward fall. The impact is legendary on the company, increasing number of demotivating employees, perpetual sales decline, no creative power to offer a strong solution and inability in many ways of arresting the overall decline. These impacts demand an action that will fix the problem and re-establish its earlier position of market dominance.

英国论文代写哪家好:Woolworths销售额下降的真正原因

Business Problem and Research Objective

The research problem is the ambiguous nature of the identification of the real or prime reason for Woolworths declining sales, where the most assuredly assumed reason is about weak customer satisfaction.

Woolworths, in this position is strong enough to admit it that the prime reason for the current issue are poor execution of strategies designed for correcting their current condition and poor systems designed for executing the strategies(Mitchell, 2016). The prime research area consist of the factors that makes the company lose existing customers, experience declining sales, and the consistency in perpetuating losses without any impact of arresting the declines. The company though admitting poor execution of its internal strategy and poorly designed systems for strategy execution, there remains other areas to be understood which plays a major role in the company’s overall decline.

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