这篇文章是关于英国论文代写价格-可口可乐面临的CSR问题。选择的案例研究对象是可口可乐面临的健康和安全问题以及环境破坏问题。本文重点讨论了一些已经讨论过的理论，以及这些理论是如何影响不同公司的社会责任的。最新的市场营销应该是健康和活动驱动的，而不仅仅是行动驱动。适度使用产品的迹象和迹象足以使企业在不降低销售额的情况下合乎道德地开展业务，使其使用成为一个熟练的个人决策。诚信是社区所重视和欢迎的，它不会像不道德、不可靠和操纵事实来促进销售的企业那样，连续不断地赶走客户和投资者。
Coca-Cola is seen to be one of the biggest brands of the world as per survey by inter-brand. This ranking has been there for around 11 years. It is one of the top beverages businesses which hold a great reputation among other clients of USA. The corporate social responsibility has a huge significance in making the goodwill of this company better.
A multilayered model given by Carroll in 1991, showed interconnected view points for CSR. These are philanthropic responsibilities, ethical, legal and economic. These four views assess the CSR. The pyramid starts with economic responsibilities. It is shown that the major object of business is to earn profits by selling out its goods and services. Other three responsibilities and obligations are only set on this aim.
Effects of the CSR policy
The subsequent layer is of legal responsibility of any firm. The ethical responsibilities are exercises that are not a set in the legal terms. It is anticipated by the social partners that a firm will perform in the right manner and in an appropriate way. Finally, at the top-most level of the pyramid, the philanthropic responsibilities are late. The companies have to ensure that the focus is on the serving of corporate nationality and the enhancement in the quality of life. In the year 2000, there were various segments of the society, which slowly started investigating the MNCs and their working. So CSR turned out to be a complicated idea which is an important element of corporation decisions for many MNCs.
It’s been more than 2 decades, but the Pyramid is still very appropriate. It is commonly mentioned, discussed, changed and disparaged by universities, corporate managers, politicians and social critics. However, one has to look away from the arguments and lay more stress on its realistic appliance to know the Pyramid’s true significance. The Pyramid holds its importance as it has simple yet basic structure by which a business can not only know the essential standards of social responsibility, but also eventually express the practices to attain every stage of the pyramid with the final aim of getting to the top.
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