Visibility can be defined as the opportunity to get noticed in the social media platforms. This occurs by the content sharing tool features, trending topics in social media platforms, republishing of the information and dissemination of views or information using the social media platforms. Visibility is one of the most daunting tasks and it is crucial for the social media platforms. Politicians, media celebrities and even the individual executives try to maintain a visible image in the social media platforms such as Facebook, Twitter or You Tube . There is a new paradigm shift where the people are looking for increasing ways to connect with the largest number of people possible.
To the people, the notion of gaining visibility is a form of power and in this the media plays an important role. The newer conditions of visibility are gained through the utilization of the algorithms that the social media platforms use. The social media drives newer participants in the political communication process. This is found to be interactive and engaged in the order to be visible in the digital platforms. These are a combination of being constructive or conscious.
The visibility is high in the case of social media. The people discuss about any kinds of information that they see online. This can be positive or a message that is detrimental to the individuals or the organizations. In spite of this, it continues to occur in society.