New and emerging technologies have often been seen as the primary factor impacting the feasibility of the traditional industries. One industry that is facing major challenges from the Internet is the print media, especially newspapers. The report has been prepared on challenges being faced by media companies and strategy with specific focus on newspapers.
The published (physical) newspapers have been facing the challenge posed by the internet. The two most important aspects of the business of the newspaper companies are revenue from subscriptions and advertising. The report discusses these two aspects in details and strategies that can be employed to overcome the challenges that have been highlighted. Based on the aspects highlighted for these two categories of revenue generation for newspapers the complete analysis has been conducted in the report.
The discussion in the report shows that advertising and increase in access, to a certain extent, are directly related. The primary source of revenue for the newspapers is subscription by users and advertisers. Hence, companies cannot neglect both considering and these factors.
Some of the conclusions that can be drawn are Considering online and physical as completely different segments
Strategies can bring the print newspaper out of the issues that are there and
All the electronic media i.e. laptop, mobile phones and tablets have to be considered in the strategy.
Suggestions and best practices to increase the readership and revenue from advertisement have been discussed in the report.