The first growing trend is the need to have much transparency of the Uber business model. There is less transparency at present and this has led to issues and arguments in the market. For instance, as a technology company, Uber is seen to have allowed for many drivers to connect with them as independent contractors and many customers and passengers connect with them independently. Uber claims that the drivers are only contractors and at the same time are establishing rules and norms on them. It vets the drivers and makes them follow rules etc . This leads to much confusion. It is seen to have rules on the form of music that can be played and more. Because of this, some Uber contractors have moved the court to be recognized as an employee.
A growing trend in the form of international competition backed up by excellent investors is seen to threaten Uber. Uber does have international dominance when it comes to being a cab aggregator company, and is valued at around $68 billion. However, in countries in Asia, some of its biggest rivals are Didi Chuxing in China and in GrabTaxi in Southern Asia.
Another issue raised with Ube is the issue of sustainability and carbon footprint. Many governments are propagating the use of buses and other forms of shared rides that would help reduce the number of people driving their own vehicles or taking a cab. Carbon emissions are fast becoming corporate responsibility . Now although companies like Uber increase convenience for the people, they are seen to contribute to much carbon space.