在今后的宣传活动中必须考虑到活跃的受众和消费者的日益增加。在他们的叙述风格中仍然包含着被动观众的概念。必须有更多的空间让消费者表达他们对品牌的看法(Wallace, Buil & De Chernatony, 2014)。一种方法是创建数字媒体平台，用户可以在平台上上传自己对品牌的看法或撰写产品评论。香奈儿品牌需要更多的受众互动。消费者的故事必须引起共鸣，并培养品牌的原始理念。
公司必须更多地与人互动。目前的目标人口统计更倾向于通讯。他们希望在当前的范例中被问到他们的观点。一个公司不能忽视这方面的双向沟通(Nisar & Whitehead, 2016)。公司需要与员工互动，以增强和利用他们的影响力。
The following are some of the techniques that are prescribed for the brand to sustain in the future. Chanel Company is an established company that has managed to create culture branding that very few companies have managed to achieve. According to Holt (2012), the company has managed to connect with the consumers and create a persona that caters towards the crowd culture. The following recommendations are proposed to leverage the presence of the brand without diminishing the exclusivity factor that the brand rides on.
Increasing presence of active audience and consumer must be considered in future campaigns. There is still the notion of passive audience that is encompassed in their narrative style. There must be more spaces for the consumers to voice their views about the brand (Wallace, Buil & De Chernatony, 2014). One way is to create digital media platforms where the users can upload their views about the brand or write reviews about the products. There is a need for greater audience interaction for Chanel brand. The stories of the consumers must resonate and foster the original idea of the brand .
The company must interact more with the people. The current target demography is more attuned towards communication. They expect to be asked about their views in the current paradigm. A company cannot ignore this aspect of two-way communication (Nisar & Whitehead, 2016). The company needs to interact with the people to enhance and leverage their presence.