論文格式：制定明智的溝通計劃
政策溝通的環境是高度復雜的，有許多競爭因素。競爭因素包括已經和超載的固執己見的公眾、政府行動或聲明、真實世界的事件和媒體。因果關系的分析具體涉及到各種困難，需要結合方法，分析政策過程中涉及的不同階段。這是在強有力的評價和執行的支持下制定和通過政策的具體議程。
論文格式：制定明智的溝通計劃
制定明智的溝通計劃是至關重要的第一步。在缺乏深思熟慮的評估和測量策略的情況下，通信官員將無法確定計劃的情況或是否需要進行任何修改。承認需要修改的微調區域和交流活動的影響有助於達成最終結果。這種評價和衡量進一步有助於有效地與觀眾接觸。在傳播運動的最初階段進行基線研究將有助於了解受眾的價值和優先事項。在整個實施過程中，評估對於收集受眾群體的反饋信息，同時了解消息的響應情況非常有用。
論文格式：制定明智的溝通計劃
The environment of policy communication is highly complicated with a number of competing factors. The competing factors include already and overloaded opinionated public, government actions or statements, real-world events and media. The analysis of causal connections specifically involves various difficulties and with the requirement of combining approaches and analyzing the different stages involved in the process of policy. This is specific to the agenda to set and adopt policy under the support of strong evaluation and implementation .
論文格式：制定明智的溝通計劃
The development of smart plans of communication is a crucial initial step. In the absence of thoughtful evaluation and measurement strategy, communication officials will not be able to determine the situation of the plan or if there is a need for any modifications. Acknowledging the impact of fine tuned areas and communication activities that require modification helps in reaching the final outcome. Such evaluation and measurement further assists in engaging with the audience effectively. The conduct of baseline research in the initial phases of communication campaign will help in understanding the values and priorities of audiences . In the entire implementation, evaluation is useful for gathering feedback from the audience group while learning about the response of the messages.
