加拿大Paper代写：吸引消费者的品牌效果
效果模型的层次结构有六个步骤。在这种模式下，消费者通过广告了解产品。知识是消费者从这个过程中获得的第二个步骤。广告的作用是提供容易获得的产品信息。然后，品牌试图创造一个喜欢的产品。在这个系统中，任何产品都有很多竞争对手。消费者有一个以上的产品品牌，它转向一个产品。由此，消费者对产品产生了信心。这是为了让消费者放心购买产品。
加拿大Paper代写：吸引消费者的品牌效果模型
最后，消费者购买产品。这可以根据消费者的行为进一步分为三个步骤。认知是消费者意识到产品的一种感觉。情感使消费者喜欢产品并对产品产生亲和力，行为是促使消费者购买产品的变量。该公司最初采用了这种系统，并被证明是成功的。一些基本变量即使在当前时间也保持不变。然而，这一丑闻引发了更多的竞争，并失去了消费者在这一过程中感到受骗的品牌的信任。
加拿大Paper代写：吸引消费者的品牌效果
Hierarchy of effects model has six steps. In this model the consumer become aware of the product through advertising. The knowledge is the second step that the consumer gains from this process. The role of the advertisement is to product information that is easily available. Then the brand tries to create a liking for the product. In this system, any product has many competitors. The consumers have more than one product brand and it turns towards one product . From this the consumers develop conviction of the product. This is found to reassure the consumers to buy the product.
加拿大Paper代写：吸引消费者的品牌效果
Finally, the consumer makes the purchase of the product. This can be further divided into three steps based on the consumer behaviour. Cognition is the feeling that the consumer becomes aware of the product. Affective so that the consumers like the product and develop affinity towards the product and the behaviour is the variable that makes the consumer buy the product. The company had originally followed this system and it was proven to be successful. Some of the fundamental variables remain the same even in the current time. However, the scandal has caused more competition and loses in trust of the brand The consumers felt cheated in this process.
