The first section of demographics will consist of the organizational name, mission and the location. The second section will collect the website data and social media page data of the organization. The website address along with the analysis date . The two-way communication facilitates on website will be analyzed through the provision of reviews or comments column. If not then, it will indicate the absence of the two-way communication from website in the third section.
Another section will include the Facebook page link, the number of likes along with the analysis date. The Facebook pages engagement will be compared and the posts will be evaluated in terms of the types of comments, relevance to the business and hashtags. The research will further identify the announcements, information and news from the Facebook page posts.
Apart from the content analysis, the systematic literature review will be conducted in order to answer the research questions with increased validity, reliability and accuracy. It is suggested by various researchers that combination of the research method provides with the value to the research. Therefore, post conducting the content analysis and obtaining the research, various studies will be evaluated that are related to the research topic of social media for improving public relations of Chinese child care organizations. After the results of content analysis is obtained and the literature review is performed, it will provide with the understanding of the essentiality of social media channels from the child care organization’s management point of view (Stemler, 2015). It will enable gaining insight if the social media is considered as the essential communication channels by the child care organizations and it will provide with the insight towards the manner in which social media improves public relations.