英国代写论文:名人品牌代言
上面的讨论显然强调了减少受欢迎的名人代言产品或影响名人的流行因素参与代言和广告活动。到达Zima麦当劳和大门的报告(2006年),名人身份和形象是一个重要的和有价值的商品在市场上。例如移动应用公司臭名昭著的业务建立在消费者的影响力,因此名人发挥重要作用的发展产品。因此整体产品认可的成功取决于产品的类型和各种其他因素。
英国代写论文:名人品牌代言
另一个需要考虑的重要方面是双方的品牌标识的伙伴关系:一方面,名人和品牌的产品或服务支付这个宣传(Kornowski,2014)。有人认为名人为产品的效用可能有降低但支持并帮助名人,因为它增加了人气,除非产品被认可是一种禁忌或不可接受的社会价值。
英国代写论文:名人品牌代言
The above discussion clearly highlights the reduction in popularity of the celebrity endorsement for the products or the factors impacting the popularity of celebrity involvement in the endorsement and advertisement campaign. The report by McDonald and Zima (2006), celebrity identity and image is an important and valuable commodity in the marketplace. For example the mobile app company Notorious has its business built around consumer influencers and thus celebrities play a major role in the development of the product. Thus overall the success of the product endorsement depends on the product type and the various other factors.
英国代写论文:名人品牌代言
Another important aspect that needs to be considered is the brand identity on both sides of the partnership: the celebrity on the one hand, and the brand of the product or service that had paid for this publicity on the other (Kornowski, 2014). It has been viewed that the utility of the celebrity for the product might have got lowered but the endorsement does helps the celebrity as it adds to the popularity unless the product that is being endorsed is a taboo or unacceptable as per the social values.
