英国代写被抓：数字化营销策略

英国代写被抓：数字化营销策略

数字营销的机会

宏观经济环境分析

到目前为止，Hokuto Cafe的顾客都是离线的，因为这家咖啡馆不提供任何在线服务。然而，如果咖啡馆创建了一个在线订购应用程序，顾客肯定会在网上购买食物。任何一家餐厅的在线展示都是必须的，因为顾客想知道菜单、营业时间、评论、厨师、餐厅的图片以及菜品的图片。这些细节对客户产生了巨大的影响(Alavi, 2016)。

微环境分析

现在网上的食品生意很火爆，所以Hokuto Cafe有很大的发展空间。他们可以建立一个在线预订应用程序，让顾客可以根据自己的需求选择菜肴，并可以在线订购(Jiang and Erdem, 2016)。

Hokuto Cafe的竞争对手，如Auctions Room Cafe, Melbourne, Market Lane等，都有很好的在线表现，他们有一个精心制作的网站和订购应用程序。

英国代写被抓：数字化营销策略

STP

电子商务细分

Hokuto cafe应该根据目标客户的互联网使用行为来规划其在线细分。数字化营销策略应根据客户对在线活动的兴趣来制定(Marrs, 2016)。

针对

数字营销策略应该通过社交媒体平台面向大众客户。咖啡馆应该有一个精心设计，用户友好的网站，完整的餐厅菜单和在线订购选项。支付选项应该很容易(PRIYADHARSINI, 2011)。

定位

随着网站的建立，cafe应该建立一个客户关系管理(CRM)，让客户在处理外卖的同时得到有效的服务。

英国代写被抓：数字化营销策略

Digital marketing opportunities

Macro-environment analysis

The customers of Hokuto Café are all offline as of now because the café doesn’t offer anything online. However, if the café creates an online ordering app, the customers will surely be going to purchase the food online. The online presence of any restaurant is always required because the customers wish to know menu, operation timings, reviews, about the chef, pictures of the outlet as well as the pictures of dishes. These details put a huge impact on customers (Alavi, 2016).

Micro-environment analysis

The food business is quite popular online these days, hence Hokuto Café has great scope to go online. They can build an online booking app so that customers can get the benefit to select the dishes as per their requirement and can order online (Jiang and Erdem, 2016).

The competitors of Hokuto Café, like Auctions Room Café, Melbourne, Market Lane and many more have good online presence with a strategically made website and order app.

英国代写被抓：数字化营销策略

STP

E-business segmentation

Hokuto café should plan its online segmentation according to the internet usage behaviour of targeted customers. The digital marketing strategies should be made according to the interest of the customers in online activities (Marrs, 2016).

Targeting

Digital marketing strategy should target mass customers through social media platforms. The café should have a well-designed, user-friendly website with complete restaurant menu and online ordering options. The payment options should be easy (PRIYADHARSINI, 2011).

Positioning

Along with the website, the café should build a Customer Relationship Management (CRM) so that customers can get effective services while dealing with the take away.