英国毕业论文挂了:营销策略

可以看出,宝马的品牌一直在新兴市场内自从成立以来成功的方式。然而,面对一些失败和损失,但只有一些阶段。品牌理解的事实应该是初始变化在营销战略(,2009)。这是由于这样的事实,客户一直在变化和发展的基础。发生的变化是对意识是生态友好或需要有强大的,新的和更好的技术。

英国毕业论文挂了:营销策略

客户已经开始意识到关于道德方面的考虑。这增加了需要改变营销策略内的因为一些变化正在发生在该行业。宝马的品牌应针对那些高收入和板将考虑那些技术精明(Agrawal,2012)。这个决定为客户目标设置按照差异化的策略。不管什么策略被应用,宝马品牌的理解是很重要的,它必须以一个道德的方式,以确保客户保持忠诚的基础。

英国毕业论文挂了:营销策略

It can be seen that the brand of BMW has been emerging within the market in a successful manner ever since it had been established. However, it had faced certain failures and losses but that had been just some phase. The brand has understood the fact that it should be initiating changes within the strategy of marketing (Carlsson, 2009). This is due to the fact that the base of customers have been changing and evolving as well. The changes are taking place with respect to awareness about being eco- friendly or the need for having strong, new and better technology.

英国毕业论文挂了:营销策略
The customers have started being aware about ethical considerations. This has increased the need for bringing changes within the strategies of marketing due to the fact that several changes are taking place within the industry as well. The brand of BMW shall be targeting the ones that have high slab of income and will be considering those that are tech savvy (Agrawal, 2012). This decision for the customers being targeted has been set in accordance with the strategy of differentiation. No matter what strategy is being applied, it is important for the brand of BMW to understand the fact that it has to behave in an ethical manner in order to ensure that the base of customers stays loyal as well.