三月 27, 2013

英国毕业论文代写:星巴克咖啡简介分析

英国毕业论文代写:星巴克咖啡简介分析

我已经选择了,因为我非常着迷的星巴克咖啡产业。我还打算在咖啡行业开始自己的事业,并在咖啡市场,星巴克公司,而不是有没有更好的。星巴克有一个了不起的成功故事,在过去的几年里一直在咖啡行业的领导者。它不只是咖啡,销售,它的售价为星巴克的“咖啡体验”。该公司已经能够传达他们的信息,使命和愿景为他们的客户,帮助他们在追求关系营销策略。该公司将其客户,优质客户,让他们为自己的产品收取溢价。

英国毕业论文代写:星巴克咖啡简介分析

星巴克的迅速扩张,很不幸地导致一些严重的问题。公司打的商品化,星巴克的品牌,因为一系列的决定,为业务的快速增长是必要的。在未来的商业成功的关键是获取的得分,聪明,努力的时间,金钱和资源,推动创新,并做必要再次分化与其他所有星巴克的东西。
星巴克的主要吸引力是的产品咖啡本身。过了数年,他们已经为世界上最好的咖啡。在那里喝咖啡的最高标准的质量。他们一直能保持标准的质量及其工作人员费了很大的努力。的咖啡买家周游世界,而选择最高质量的豆星巴克的员工。这些bean选择通过道德的交易,因为他们都买了农民自己,而不是封建领主。这些豆类均选自世界各地,其中大部分来自拉丁美洲,非洲和亚洲。一旦高品质咖啡豆的选择,他们得出的一个专家小组平衡所需的材料,生产出世界上最好的咖啡烘焙厂。星巴克提供超过30混合咖啡。无疑是最有生产力的品种所提供的优质的阿拉比卡咖啡。

英国毕业论文代写:星巴克咖啡简介分析

I have selected Starbucks because I am highly fascinated by the coffee industry. I also plan to start my own business in the coffee industry and in the coffee market there is no better company than Starbucks. Starbucks has an amazing success story and has been the leader in the coffee industry for the past few years. It’s not just the coffee that sells; it’s the “Coffee Experience” which sells for Starbucks. The company has been able to convey their messages, missions and vision to their customers which have helped them in pursuing a relationship marketing strategy. The company treats its customers as premium customers which allow them to charge premium prices for their products.

英国毕业论文代写:星巴克咖啡简介分析

The rapid expansion of Starbucks leads unfortunately to some serious problems. The company has to fight with the commoditization of Starbucks’ brand because of a series of decisions which are necessary for the rapid business growth. Getting back to the score, being smarter in efforts of time, money, and resources, pushing innovation, and doing things necessary to once again differentiate Starbucks from all others are the keys for business success in the future.
The main attraction of Starbucks is the product Coffee itself. They have been serving the best coffee of the world over a number of years. The coffee there is of the highest standard quality. They have been able to maintain the standards of quality with a great deal of efforts of their staff members. The coffee buyers are the employees of Starbucks who travel worldwide and select the highest quality of beans. These beans are selected through ethical trading, as they are bought from the farmers themselves instead of the feudal lords. These beans are selected from all over the world, mostly from Latin America, Africa and Asia. Once the high quality beans are selected, they arrive at the roasting plants where a team of experts balance the required ingredients which produce the World’s best coffee. Starbucks is offering more than 30 blends of coffee. The most productive variety being offered is undoubtedly the premium Arabica coffees.

 

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