5月 10, 2016

英国毕业论文迟交:营销策略

英国毕业论文迟交:营销策略

营销是一个非常重要的一步,这报告应当发展中宝马的营销计划。宝马是一个著名的汽车公司在大规模提供其服务和产品在全球范围内还有几竞争品牌像奔驰和奥迪。宝马的成功的主要因素可以归结到营销战略的一致性和有效性。对一个重要点,该公司一直在创造集中在利基市场的尝试传达信息的最有效和高效的方式遵循四个主要核心价值观。这些包括专有权、性能、质量和技术。

英国毕业论文迟交:营销策略

客户已经开始意识到关于道德方面的考虑。这增加了需要改变营销策略内的因为一些变化正在发生在该行业。宝马的品牌应针对那些高收入和板将考虑那些科技精明。这个决定为客户目标设置按照差异化的策略。不管什么策略被应用,宝马品牌的理解是很重要的,它必须以一个道德的方式,以确保客户保持忠诚的基础。

英国毕业论文迟交:营销策略

As marketing is an extremely important step, this report shall be developing a marketing plan for BMW. BMW is a well-known automobile organization at a large scale that provides its services and products across the globe along with several competitive brands like Mercedes Benz and Audi. The main factor for the success of BMW can be attributed towards consistency and effectiveness in the strategy of marketing. With respect to one significant point, the company has been creating focus on the market niche with the attempt of conveying its message in the most effective and efficient manner possible by following four main core values. These include exclusivity, performance, quality and technology.

英国毕业论文迟交:营销策略

The customers have started being aware about ethical considerations. This has increased the need for bringing changes within the strategies of marketing due to the fact that several changes are taking place within the industry as well. The brand of BMW shall be targeting the ones that have high slab of income and will be considering those that are tech savvy. This decision for the customers being targeted has been set in accordance with the strategy of differentiation. No matter what strategy is being applied, it is important for the brand of BMW to understand the fact that it has to behave in an ethical manner in order to ensure that the base of customers stays loyal as well.

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