special event spaces targeted for smaller groups also and signature restaurants which feature award-winning chefs to name a few. These are the Unique Selling Propositions of the hotel major that helps it to score over its competitors.
Future Marketing Strategy
Another tool that can aid the strategy formulation process is the BCG Matrix. The tool has been diagrammatically represented in the diagram.
As per the tenets of this matrix, the future strategies of the company should focus on capitalizing the stars of the service portfolio. Stars are characterized by markets with high growth rates and there is a potential to tap a sizeable share of the market. Accordingly, the emerging economies particularly the BRIC economies possess these characteristics as there is huge untapped potential in these markets and the growth rate of these economies are expected to be highest in the world. Thus Park Hyatt should speed up the process of tapping these markets as it would get early mover advantage that would translate into creation of a loyal customer base.
针对特殊的活动空间较小的群体也和签名餐厅，提供屡获殊荣的厨师，仅举几例。这些，帮助它的得分超过其竞争对手的酒店主要是独特的销售主张。
未来的营销策略
另一种工具，可以帮助战略的制定过程是BCG矩阵。该工具已被图表示在图中。
根据这个矩阵的原则，该公司未来的战略应着眼于资本化的星级服务组合。明星的特点是高增长率的市场是有潜力可挖的市场相当大的份额。因此，新兴经济体尤其是“金砖四国”的经济具有这些特性，因为在这些市场中，这些经济体的增长速度预计将在世界上最高的尚未开发的潜力是巨大的。因此，柏悦酒店应加快开拓这些市场，因为它会获得先发优势，将其转化为忠实的客户群创造的过程。
