HRM is one of the few very critical departments of an organization. The way their employee obtains them and the way new graduates would obtain their organization as an initiation point in their career rely upon how HR is handled in their organization. While elaborating corporate communications structure or corporate communication strategy feedback is assumed from each in house department as they all are the ones who must be involved and must be impacted by whatever the policy is devised. At Next Plc the human resource management culture is no less than the culture of any modern learning organization (Website, next.co.uk). Appraisals and feedback are at a 360 degree and thus human resource executives take in feedback from corporate communications executives and corporate communications executives take it from the human resource people. The way people obtains Next Plc its image and its reputation is what determines if the employees would be encouraged, excited and happy to work in the team to gain Next Plc organizational objectives or if they have a negative perception based on their employer. At Next Plc in both these conditions HRM is affected. In February 1982 the Next retail chain was established and the 1st store opened with a coordinated gathering of stylish accessories, shoes and clothes for women. The clothes of Next Plc are styled by their in house design team to provide big value, style and quality for money with similar edge of fashion. Next Plc employs around 29000 people and creates 332 stores in Ireland and UK as well as 36 stores in Continental Europe, Middle East and Asia.