Global Brand Building strategy phase (2005 to till date): In this phase, company is trying to support its employees as well as customers. It believes that no individual, company or country can survive without the support of wider community. The main feature of this phase is creating the spirit of openness, equality, sharing and global operation. The achievement is that the company is integrating its centers around the world. Through tapping the global market place of ideas, innovations and human resources, the company has improved its ability to confront challenges and develop timely effective solutions.
Stages of Revolution: Though, Haier’s evolution phase is highly competent it is still not as much successful when compared with other brands. Haier is still not able to attract the employees and retain them for a longer duration. Even though the HR policy of this company is transparent and treats each and every employee equally, the employees at higher levels such as managerial levels feel that they deserve extra benefits. The reward system is also different and difficult when compared with that of other brands. Hence, the employees find it difficult to follow the terms and conditions. This is the reason that Haier is still facing struggle in getting the big market share in the world’s economy. Moreover some people do not believe on Chinese companies. Therefore, company is required to reshape the HR strategy again and develop it as per today’s organizational requirement.