From the above table, it can be clearly seen that the market capitalization of Apple Inc is the largest when compared to the peers and its total market capitalization is almost equal to that of the PC industry. At the same time, the quarterly revenue growth rates have also been the largest for Apple Inc that indicates the high level of demand for its product in the consumer market and also validates its market leadership position. A look at the operating margins of Apple also shows the measure has been the highest for the company and its EPS was almost 200-300% of the EPS of its competitors. The superior financial performance of the company clearly demonstrates the effect of incorporating innovation and knowledge management practices in the business model of the company. Apple has a management system in which the feedback of the employees are continually recorded and analyzed so as to incorporate them in their future offerings.
Besides this, Apple had also implemented innovative marketing strategies. It aims to sell its products and services to students in schools and universities. By doing so, Apple strategically aims to transfer classrooms into showrooms. The underlying principle is that when the students go through school through the application of Apple products, they tend to develop a level of comfort with the brand as well as the interface. This in turn acquaints them with the superior performance which is offered by the brand.