From the above table, it can be clearly seen that the market capitalization of Apple Inc is the largest when compared to the peers and its total market capitalization is almost equal to that of the PC industry. At the same time, the quarterly revenue growth rates have also been the largest for Apple Inc that indicates the high level of demand for its product in the consumer market and also validates its market leadership position. A look at the operating margins of Apple also shows the measure has been the highest for the company and its EPS was almost 200-300% of the EPS of its competitors. The superior financial performance of the company clearly demonstrates the effect of incorporating innovation and knowledge management practices in the business model of the company. Apple has a management system in which the feedback of the employees are continually recorded and analyzed so as to incorporate them in their future offerings.
Besides this, Apple had also implemented innovative marketing strategies. It aims to sell its products and services to students in schools and universities. By doing so, Apple strategically aims to transfer classrooms into showrooms. The underlying principle is that when the students go through school through the application of Apple products, they tend to develop a level of comfort with the brand as well as the interface. This in turn acquaints them with the superior performance which is offered by the brand.
从上面的表中，可以清楚地看出，苹果公司的市值是最大的同行，其总市值直逼PC产业相比。与此同时，季度营收增长率也一直是最大的苹果公司，其产品在消费市场的需求，并表示高层次，也验证了其市场领导地位。看看苹果公司的运营利润率也给出了测量一直为公司的最高，其EPS分别为200-300％的EPS其竞争对手。卓越的财务表现，公司清楚地表明该公司在商业模式创新和知识管理实践的结合的效果。苹果有一个管理体系，员工的反馈不断记录和分析，以便将其纳入自己的未来产品。
除此之外，苹果公司还实施了创新的营销策略。它的目的是出售其产品和服务，在学校和大学的学生。通过这样做，苹果公司战略的目的是转移到展厅教室。基本的原则是，当学生通过学校去，他们往往通过苹果产品的应用发展水平的舒适与品牌以及接口。这反过来又熟悉他们具备良好的性能，这是由品牌提供。
