What did we do?
BP selected two current or potential corporate customers, and researched how individual business cases of Target Neutral could apply to them. With support from BP’s commercial team and strategic account managers, they used the BDRV Pathways tool to consider the variety of commercial benefits from carbon offsetting and how they supported shareholder value drivers. The Entry Points tool also helped them to engage colleagues within BP, and build a common language around these issues.
The research found that a clear competitive advantage case applied in both cases, and one core value driver was to enhance reputation. Building a business case that strongly links reputation to commercial advantage is much more appealing for potential partners. Other benefits included pre-empting an emerging issue by being a first mover in the offsetting space, and improving employee motivation and retention by being a best in class player.
How did BP benefit from the project?
The BDRV toolkit helped BP to understand and define the value of offsetting with Target Neutral for companies in different sectors in a compelling way. Using the partners’ own business language and being able to show commercial advantage when presenting the business case for offsetting was very beneficial, particularly as many people fail to link sustainable initiatives to the bottom line. By making that connection for them, BP was able to show how Target Neutral could add real value.
我们做了什么？
BP选择了两个现有的或潜在的企业客户，和研究目标的个体工商户案件中性适用于他们。从BP的商业团队和战略客户经理的支持，他们使用的的BDRV途径考虑的各种碳抵消的商业利益，以及他们是如何支持股东价值驱动因素的工具。的入口点工具还可以帮助解决这些问题，他们从事的同事们在BP内部，建立一个共同的语言。
研究发现，具有明显的竞争优势的情况下，在这两种情况下，一个核心的价值驱动因素，是提高声誉。潜在的合作伙伴，建立一个商业案例，强烈的链接信誉的商业优势具有更大的吸引力。其他好处包括先发制人的新出现的问题，是一个先发中抵销的空间，并提高员工的积极性和忠诚度是一个在课堂上播放。
怎么BP从项目中受益？
BDRV工具包，帮助BP的理解和定义的值的偏移一个令人信服的方式在不同的行业中的公司中性目标。使用自己的业务合作伙伴的语言和能够证明的商业优势时提出的商业案例，以抵销是非常有益的，特别是因为许多人不可持续的措施，以底线的。 BP，连接，能够显示中性目标如何能够增加真正的价值。
