新西兰凯庫拉论文代写：旅游规划与管理
无与伦比的革命旅游市场在整个过去二十年取得了旅游促销激烈的挑战。作为世界各国日益严重的城市化正在从一个旅游的角度来看旅游，访问的目的地选择继续增长（皮尔斯，1982）。此外，目前的游客，较高的闲暇时间加快，萌芽额外的收入，精通运输网络，有从渠道之间的这种更广泛的目的地来决定。因此，目的地营销人员现在正面临着日益多元化，积极的国际市场影响的旅游前景。
在此情况下发起最值得关注的旅游目的地营销的挑战是一种有效的目标市场营销战略（弓箭手，1996）的要求。这样才能在旅游市场上被有效地推广，目标应该建设性地从它的竞争歧视，或绝对放置，在游客（范德WAGEN，2001年L.）的心中。这种定位进展的一个关键模块是旅游目的地的发展，一个典型的有吸引力的法眼的管理，或照片。
新西兰凯庫拉论文代写：旅游规划与管理
Tourism Destination Planning and Management
The unmatched revolution in the tourism market throughout last two decades has made drastic challenges in tourism promotion. As growingly countries of the world are urbanized for tourism from a tourist perspective, the destination options accessible continue to grow (Pearce, 1982). Moreover, presently tourists, expedited by higher leisure time, budding extra income and proficient transport networks, have the channels to decide from among this much broader range of destinations. Consequently, destination marketers are now confronted with influencing tourist perspective in an increasingly multifaceted and aggressive international market.
Among the most noteworthy destination marketing challenges originating from this circumstance is the requirement for an efficient destination marketing strategy (Archer, 1996). So as to be productively promoted in the tourism marketplace, a destination should be constructively discriminated from its rivalries, or absolutely placed, in the minds of the tourists (Van der Wagen, L. 2001). A key module of this positioning progression is the development and management of a typical and appealing discernment, or photo, of the tourist destination.
