When reading this book it is sometimes slightly confusing as to where exactly the author is trying to go. There are times where the big picture gets lost in the details, but once finished with the chapter everything tends to fall into place. I would suggest this book for a soccer fan of every level. It really gives a good look into why things are the way that they are in certain countries. The look at mafia ties in Eastern Europe, religious convictions, geographical and ethnic divisions, and the plight of third world countries to be noticed reveal stories that are usually kept under wraps in the soccer world. Kuper does a great job explaining these stories, and provides great information that can only come from first-hand accounts like his.
How did this project inform the development of our BDRV toolkit?
This project illustrated how many of the numbers behind sustainability issues are much ‘softer’ than decision-makers are used to. At the start of the project, the team were keen to get hard numbers to back the business case. Through the process, commercial account managers became more comfortable with a softer business case linked to shareholder value drivers, where further work can help to quantify the offer in more detail.
We also learnt that business cases that are convincing at corporate level, such as attracting the best people, can be difficult to bring into decisions made within specific departments. For this reason, the BDRV Foundations tool sets out the types of business case that work best at different levels of an organisation.
读这本书时，有时稍显混乱，正是笔者试图去。有次大图迷失在细节上，但一次完成的章节，一切都趋于下降到位。我建议这本书的每一个级别的足球迷。为什么事情会是这样，他们在某些国家它确实提供了一个很好看。看看在东欧黑手党的关系，宗教信仰，地域和种族的分裂，和第三世界国家的困境注意到，通常是保存在足球世界的包裹下露出的故事。库珀解释这些故事做了伟大的工作，并提供了巨大的信息只能来自于像他的第一手资料。
这个项目的发展，我们的BDRV工具包吗？
这个项目说明了可持续发展的问题，后面的数字是多少多少’软’不是决策者使用。在项目开始，球队渴望得到确切的数字来支持的商业案例。通过这一过程，商业客户经理变得更加舒适与柔软的业务与股东价值驱动因素，进一步的工作可以帮助提供更详细的量化。
我们还了解到，有说服力的商业案例，在企业层面，如吸引最优秀的人，可能很难把在特定部门做出的决定。出于这个原因，BDRV基础工具业务的情况下，最好的在组织的不同层次的类型。
