Marketing and Sales:
Next Plc promote their products by using online and print media, television, booklets and brochures and schemes of window which is well known and famous for Next Plc. Almost Next Plc releases 2 ads of motion pictures on television each year and seasonally they do photo-shoot with famous models according to the market trends. They also publish booklets and brochures to update information about their products to their customers. Only on the scheme of window Next Plc spends nearly £2 million. They alter their show off window frequently according to seasonal and present trends. The Next Plc frequently manages different incentives of short term to motivate their customers to buy their products. They also promotes gifts on buying of products to their customers. Next Plc conducts many tasks related to public relations.. They also do press release to inform about their business objectives, financial reports, etc to their customers and shareholders. Next Plc also publishes annual reports each year which contains whole facts and figures. Next Plc is active and they are concerned with several charitable organization. Almost each year this donates £10 million as charity. Next Plc does direct and interactive marketing through websites, online shopping, etc. Next Plc also does direct products distribution to customers through websites (Website, Debenhams.com).