As an example, the case of iPad can be considered. Knowledge in modern day organizations does not pertain to strategies that focus on reducing costs or boosting revenue, but its scope extends beyond that to identify the mindset of the consumers and delight them with unanticipated solutions to their unexpressed needs. The launch of the iPad was deemed to be a revolution in the tablet market on account of its portability and enhanced features. It was merely 0.5 inches thick and its weight was only 1.5 pounds (this was deemed to be the lightest of all available laptops and notebooks). Though the device was small, it could be used for a range of applications like browsing the Net, reading e-books, listening to music, accessing photos, watching videos and many more (Apple launches iPad, 2010). Moreover, its touch screen feature was characterized by high responsiveness. The effect of these innovative and out-of-the-box strategies was that the sales of iPad have recorded exponential growth since its launch. The intellectual capital that constitutes to be a major resource at Apple Inc has contributed to its phenomenal success.
It is to be seen that there are several competitors of Apple Inc, but what sets it apart from its competitors is its knowledge base and skill set of the employees. Knowledge today does not pertain to working hard at the shop floor, but it influences the company to connect with the customers on a rational and emotional basis.