As an example, the case of iPad can be considered. Knowledge in modern day organizations does not pertain to strategies that focus on reducing costs or boosting revenue, but its scope extends beyond that to identify the mindset of the consumers and delight them with unanticipated solutions to their unexpressed needs. The launch of the iPad was deemed to be a revolution in the tablet market on account of its portability and enhanced features. It was merely 0.5 inches thick and its weight was only 1.5 pounds (this was deemed to be the lightest of all available laptops and notebooks). Though the device was small, it could be used for a range of applications like browsing the Net, reading e-books, listening to music, accessing photos, watching videos and many more (Apple launches iPad, 2010). Moreover, its touch screen feature was characterized by high responsiveness. The effect of these innovative and out-of-the-box strategies was that the sales of iPad have recorded exponential growth since its launch. The intellectual capital that constitutes to be a major resource at Apple Inc has contributed to its phenomenal success.
It is to be seen that there are several competitors of Apple Inc, but what sets it apart from its competitors is its knowledge base and skill set of the employees. Knowledge today does not pertain to working hard at the shop floor, but it influences the company to connect with the customers on a rational and emotional basis.
作为一个例子，iPad的情况下，可以考虑的。在现代组织知识不属于战略，重点放在降低成本或增加收入，但其范围延伸外，确定了消费者的心态和取悦他们意想不到的解决方案，以他们的未表达的需求。被视为推出的iPad，其便携性和增强的功能在平板电脑市场上是一场革命。这仅仅是0.5英寸厚，其重量仅为1.5磅（这被视为是最轻的所有可用的笔记本电脑和笔记本电脑）。虽然该设备是小，它可以用于一系列的应用程序，如浏览网，阅读电子书，听音乐，访问照片，观看视频和多（苹果推出的iPad，2010）。此外，它的特点是高响应触摸屏功能。影响这些创新的盒策略是销售的iPad自推出以来录得的指数增长。智力资本的构成是在苹果公司的主要资源，促成其惊人的成功。
它是要看到，有几个苹果公司的竞争对手，但它从竞争对手中脱颖而出是其知识基础和技能的员工。努力车间不属于今天的知识，但它影响了公司与客户连接的理性和情感的基础上。
