When reading this book it is sometimes slightly confusing as to where exactly the author is trying to go. There are times where the big picture gets lost in the details, but once finished with the chapter everything tends to fall into place. I would suggest this book for a soccer fan of every level. It really gives a good look into why things are the way that they are in certain countries. The look at mafia ties in Eastern Europe, religious convictions, geographical and ethnic divisions, and the plight of third world countries to be noticed reveal stories that are usually kept under wraps in the soccer world. Kuper does a great job explaining these stories, and provides great information that can only come from first-hand accounts like his.
How did this project inform the development of our BDRV toolkit?
This project illustrated how many of the numbers behind sustainability issues are much ‘softer’ than decision-makers are used to. At the start of the project, the team were keen to get hard numbers to back the business case. Through the process, commercial account managers became more comfortable with a softer business case linked to shareholder value drivers, where further work can help to quantify the offer in more detail.
We also learnt that business cases that are convincing at corporate level, such as attracting the best people, can be difficult to bring into decisions made within specific departments. For this reason, the BDRV Foundations tool sets out the types of business case that work best at different levels of an organisation.