Critical Marketing: The Detailed Perspective
The role and purpose of the thought of critical marketing is to bring forth the foundation of marketing. What are the primary of constituents of marketing and remind the consumers and the buyers that the intentions of the marketers are unintended and they have only the managerial perspective in mind and may try and fulfill it at the cost of the social, emotional and financial wellbeing of the consume or rather the society at large. This perspective of critical marketing is often missing in practitioners of mainstream marketing (Hackley, 2009).
The analysis and study of critical marketing at the moment has not encompassed the entire arena of the discipline. It is at the periphery. The concepts and challenges that are brought forth by the supporters of critical marketing have not been made a mandatory inclusion in the discipline. It is now time to include this approach to give a more holistic perspective to the discipline and help to create a vaster and deep analysis of the subject with the corresponding changes worldwide (Catterall, Pauline Maclaran and Stevens, 1999).
The study of critical marketing is supported by the critical theory as it brings out detailed justifications that supports the challenges claimed on the outdated and conventional marketing theory and pedagogy (Tadajewski, 2011).