The corporate strategy focuses on the notion of process that can easily integrate a marketing strategy focused in practice on products, advertising, distribution location and price. The synergies of organizational activity may be from the goals of the marketing department (Kitchen, 2011). Thus, the extended marketing mix tends to integrate upstream elements analyzed by the overall strategy of the company (Luttwak, 1989).
Business Administration is the marketing part of the overall business process. This begins with the purchase of raw materials and intermediate products, leads to the production (production of goods or services) and ends with the marketing and sales of the generated operational performance (Erdem, 2011). There are also supporting processes such as innovation, financing, management or personnel management. The sub-processes are also known as operational or business functions. In order to all processes run smoothly, it requires the management functions. This includes planning, organizational, management and control (success and progress monitoring) in relation to the purpose. The marketing process itself can be seen as marketing plan represented by some elements i.e. identification of opportunities through the market, customer and competition analysis including market research, setting targets to ensure that flow back the invested funds, selection of appropriate strategies for goal achievement, implementing the strategy with the marketing mix, and finally performance monitoring of the process and all decisions taken (Randall, 1990).
企业战略侧重于过程，注重在实践中的营销策略，在产品，广告，分布位置和价格，可以轻松集成的概念。组织活动的协同效应可能是从营销部门（厨房，2011年）的目标。因此，扩展营销组合趋于整合上游元素分析公司的整体战略（卢特瓦克，1989）。
工商管理是营销的整体业务流程的一部分。这开始购买原材料和中间产品，导致生产（生产货物或服务）产生的营运表现（埃德姆，2011）的市场营销和销售结束。也有支持流程创新，融资，管理或人事管理等。子进程也被称为经营或业务功能。为了顺利运行的所有进程，它需要的管理功能。这包括规划，组织，管理和控制的目的（成功和进步监测）。营销过程本身可以看作是为代表的一些元素，即识别机会通过市场，客户和竞争分析，包括市场调研，设定目标，确保回流投资资金，选择适当的战略目标的实现，实施营销计划营销组合策略，最后的过程和性能监控所有决定采取（兰德尔，1990）。
