三月 9, 2013

新西兰毕业论文代写目前市场分析

新西兰毕业论文代写

The focus of the scope of activities of the Park Hyatt group remains to the hotel industry and as such, its major competitors include the big players in the global hotel industry. The global hotel industry can be characterized as an oligopolistic industry that is dominated by few well known brands which give stiff competition to each other.

Its biggest competitor is the Intercontinental Hotel Group that has occupied the top slot since 2004. It holds properties that aggregate to about 600,000 rooms and it has major expansion plans to add 250,000 rooms over the next few years. It has an average growth rate of 5.9% in the room supplies that assists it to remain the biggest hotel group across the world (Top 10 hotels of the world, 2010).

Its second biggest competitor includes the US based Wyndham Hotel Group which has witnessed a 7.7% growth rate in its supply of rooms. Its inorganic route of growth through the acquisition of two brands from the Global Hyatt group helped in the development and addition of almost 400 new properties that have significantly contributed to its growth.

1. Current Market Analysis

The entire potential market of the hotel industry can be categorized on the basis of several attributes. One such attribute is the level of disposable income of the consumer. Correspondingly, the entire target market can be classified as upscale market segment, middle income market segment and the economy and budget sections of the market segment. From the strategic analysis of Park Hyatt, it is evident that the hotel major is targeting the upscale market only as its offerings are too expensive to meet the budget constraints of the middle to lower income group levels.

新西兰毕业论文代写

柏悦酒店集团的活动范围的重点仍然是酒店业,正因为如此,它的主要竞争对手包括全球酒店业的大牌球员。全球酒店业可以被描述为一个寡头垄断的行业,主要是由一些知名品牌相互激烈的竞争。

其最大的竞争对手是洲际酒店集团,自2004年以来,已经占据了最上面的插槽。它拥有属性,合计约60万间客房,具有重大的扩张计划在未来数年增加25万间客房。它的平均增长率为5.9%的客房用品,协助其保持最大的酒店集团,在世界各地(前10家的世界,2010年)。

它的第二个最大的竞争对手包括总部设在美国温德姆酒店集团在其客房供应出现了7.7%的增长速度。从全球凯悦酒店集团通过收购这两个品牌的增长帮助其无机路线的发展,增加了近400个新的性能,显着促进其生长。

1。目前市场分析

整个酒店业的潜在市场可以分为几个属性的基础上。一个这样的属性是可支配收入的消费水平。相应地,整个目标市场可以划分为高档细分市场,中等收入的细分市场和细分市场的经济和预算部。从战略分析的柏悦酒店,这是显而易见的,酒店主要是针对中高档市场,其产品过于昂贵,以满足预算约束的中间收入组水平较低。

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