10月 13, 2018

商业文章代写:动态能力观对企业营销的程序性影响

商业文章代写:动态能力观对企业营销的程序性影响

由于采用动态能力观点进行企业营销,因此程序上的影响日益显现。策略和过程是组织内日常事务的要素,因此对它们的任何影响都必须是积极的。此外,动态功能本质上是面向过程的,可以与可识别的例程相关联。动态功能在于管理者能够将正确的功能团队组合在一起,以便在特定的转换中创造价值。市场营销要适应和处理的市场动荡的性质是不同的。市场可能具有适度的动态性,在这种情况下,频繁的变化是存在的,但这种变化通常是可以预测的。

商业文章代写:动态能力观对企业营销的程序性影响

隐性知识的开发是经过多年积累的,有效的营销过程可以在可预见的、相对线性的实施步骤中以适当的方式进行规划。在这种环境中,管理行为通常是特定边界条件的一个特征。高速市场没有这种形式化的结构。这里存在一些类似于适度动态市场的法规,但是动态能力的开发依赖于持续的改进。新知识的快速创造依赖于现有的知识,而反馈系统在过程和政策创造中起着重要的作用。

商业文章代写:动态能力观对企业营销的程序性影响

Day to day procedural implications exist because of adoption of dynamic capabilities view for marketing in firms. Policies and procedures are elements of daily transactions within an organization and hence any influence on them has to be positive. In addition, dynamic capabilities are process oriented in nature and identifiable routines could be associated with them.The dynamic capabilities lie in the ability of the manager to put together the right functional team in order to create value in specific transformations. The market’ turbulent nature which marketing aims to adjust to and handle, would be of different types. Markets could be moderately dynamic in which case frequent change exists, but the change is usually predictable.

商业文章代写:动态能力观对企业营销的程序性影响

Tacit knowledge development happens over the years and efficient marketing processes in predictable and relatively linear steps of implementation can be planned for in a proper manner. Managerial behaviour in such environments is usually a feature of specific boundary conditions. High velocity markets do not have such formalized structures. Some codifications similar to moderately dynamic markets exists here, however here dynamic capabilities development depends on continuous improvement. Rapid creation of new knowledge depends on existing knowledge and feedback systems plays an important role in process and policy creation.

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