产品生命周期是指产品或特定活动的生命周期，其重点是商业成本和销售措施。有许多阶段涉及许多技能和过程。产品生命周期的各个阶段是引入、成长、成熟和最终衰退。可口可乐的推广者意识到了这一范式。在活动失去光彩的过程中，公司需要从最初的活动想法继续前进。产品生命周期在其过程中有一个最后的时间。任何产品的销售或基于任何活动的销售都要经历这些独特的阶段(Armstrong et al.， 2015)。这些产品有不同的制造、采购和人力资源需求。这些取决于公司生命周期的不同阶段。
The product life cycle refers to the life of the product or a particular campaign with focus on the commercial costs and sales measures. There are a number of phases that involve numerous skills and processes. The stages of the product life cycle are introduction, growth, maturity and eventual decline. The promoters in Coca Cola are aware of this paradigm. The company needs to move forward from the original campaign idea after the campaign loses luster in the process. The product life cycle has a final time in its process. The sales of any product or selling based on any campaign goes through these distinctive stages (Armstrong et al., 2015). These products have different manufacturing, purchasing and human resource requirements. These are dependent on the various stages of the life cycle of the company.
It is comprehended from this factor that the marketing communication needs to be developed based on theory. Owing to this, Coca Cola needs to devise a number of innovative campaigns in the future to sustain in the current markets.
In this analysis, Coca-Cola Company was analyzed. It was deemed that the “Share a Coke” campaign was a success based on the tangible sales and the intangible gaining of the brand equity. The campaign was analyzed using the marketing mix theories. The product, price, place and promotion were the different aspects of the marketing communication that was used. Using these methods, the systematic analysis of the campaign was done. However, it is also imperative to understand that any campaign like the product has a definitive period of growth and declines. The marketing communication of the company needs to be changed based on the product life cycle patterns.