A significant change that was brought about to social movements was the use of digital technology as well as media. The Occupy movement and Arab Spring initiated such technologies and their transformative potential which was elevated in the perception of the masses. Activists had the opportunity of relying on digital media for coordination of their collective action, resisting authority and broadcasting their claims to the audiences situated across the globe. The media though has such an important function to play in these movements; it is yet to be acknowledged by sociologists who are involved in the study of social movements. Firstly, in contrast to the traditional forms of the collective action, the connective action competing logic is created by digital media. Such logic is obtained from having belief in individuality and not having trust in authority and hierarchy with a desire to be included and as technologies are made available (Orgtheory.net, 2018). Secondly, via digital media, people are able to contribute to different movements by means of their personal expressions and not group actions that have the tendency of being coalesce when they are around identities that are collective. Such level of personalisation makes it possible for the individuals to establish a connection that is flexible with movements adapted to fit lifestyles, meaning and beliefs. Shared identity and ideologies become secondary factors in the presence of expression and individuality. Thirdly, communication is considered to be the basic form in the perspective of organisation, replacement of hierarchical structures and professional leaders.