美国西雅图论文怎么写:文本分析技术

文本分析技术被许多研究人员的组织和市场来解释和理解各种记录和视觉信息用于市场营销和广告活动的组织。文本分析技术的主要目的是解释和理解的信息嵌入在提供的文本消息的内容(Carley,1993)。文本分析技术允许专业人士了解消息的内容和结构。分析消息文本的过程涉及到大量的小型活动,如确定适当的文本要考虑整个过程和过程应该用于分析选择文本。

美国西雅图论文怎么写:文本分析技术

所有这些活动都应该进行最有效的和有效的方式,以确保成功的分析视觉信息。通常有两种类型的文本在任何视觉信息,输出和交流的记录。每个文本分析过程的第一步确定适当的文本被认为是有效和高效的分析信息。视觉信息的输出通信相比更可用的记录通信。那么文本分析的过程应该包括一个活动专业人士了解实际的技术可以被用来分析中的文本信息。文本分析的过程包括四个主要方法交互分析、内容分析、性能研究和修辞批评(麦基,2003)

美国西雅图论文怎么写:文本分析技术

Textual analysis is a technique which is used by a number of researchers in the organisations and markets to interpret and understand the various recorded and visual messages used in the marketing and advertising activities of the organisation. The main objective of the technique of textual analysis is the interpretation and understanding of the message embedded in the content of the text provided in the message (Carley, 1993). The textual analysis technique allows the professionals to understand the content and structure of the message. The process of analysing a message textually involves a number of small activities such as determining the proper text to be considered for the entire process and the process which should be used to analyse the chosen text.

美国西雅图论文怎么写:文本分析技术

All of these activities should be carried out in the most efficient and effective manner to ensure the successful analysis of the visual message. There are generally two types of texts in any visual message, which are outputs and transcripts of communication. Each of the textual analysis process in the first step determines the proper text to be considered for the effective and efficient analysis of the message. The outputs of the communications in the visual message are more available in comparison to the transcripts of the communications. Then the process of textual analysis should involve an activity which allows the professionals to understand the actual technique to be used to analyse the text in the message. Four major approaches to the process of textual analysis include interaction analysis, content analysis, performance studies and rhetorical criticism (McKee, 2003)