Rivalry among current competitors:
A developing amount of overseas retail chains clothing are using UK as a starting base for Europe expansion. An instance includes the retailers of Asia such as Giordano and Episode. Giordano is an increasingly successful pan retailer of Asia concerned in Hong Kong. The company has disclosed schedules in some stores in UK as an introduction to enter the vast European market (Key Note, 2000). The major occurring rivalries of Next Plc are Debenhams, Marks and Spencer and Arcadia Group. The country’s 2nd clothing retailer behind Marks and Spencer Is the Arcadia Group PLC (www.hoover.co.uk). Specifically In Present years Marks and Spencer and Debenhams have initiated to fight back (Finch, Oct. 2000). Marks and Spencer spends significant amount of cash to create photo (Arlidge, May 2000). One cause is that their one year sales growth was only 5% compared to the Next Plc’s growth of 13% (www.hoover.co.uk). However Debenhams and Marks and Spencer invested several money to develop their online business. Mr. Earl the representative of Debenhams said that the company expects to make online profit in 4 years (Finch, Oct, 2000). In Next Plc market the products are labeled easily and similarly it is varied to enhance the profit.
在目前的竞争对手较劲：
一个发展海外连锁零售企业服装使用英国作为欧洲扩张的基地。实例包括亚洲的零售商，如佐丹奴和插曲。佐丹奴是越来越多成功的泛亚洲零售商的关注在香港。本公司已披露的时间表，在一些商店在英国作一介绍，进入广阔的欧洲市场（重点说明，2000年）。主要发生争斗下一页PLC Debenhams百货，马莎百货，阿卡迪亚集团。该国的第二背后的服装零售商马莎百货是阿卡迪亚集团PLC（www.hoover.co.uk）。特别在目前马莎百货，Debenhams的发起反击（芬奇，2000年10月）。马莎花费显着的现金数额，创建照片（Arlidge2000年5月）。其中一个原因是，他们的销售收入同比增长仅为5％，相比到下一步PLC的增长13％（www.hoover.co.uk）。然而，Debenhams和马莎几个钱投资，发展他们的在线业务。伯爵先生Debenhams的代表说，该公司预计将在4年（芬奇，2000年10月）进行网上利润。下一个PLC市场的产品很容易被标记，同样是多种多样的，以提高利润。
