Park Hyatt is basically a constituent of the service industry and accordingly, its marketing mix has been analyzed in that direction.
The place or the location of the hotels is on a global basis. Spanning across several continents, the hotel chain is present in all prominent cities like Chicago, Toronto, Washington DC, Buenos Aires, Chennai, Abu Dhabi, Milan, Zurich, Istanbul, Dubai, Jeddah, Goa, Maldives, Melbourne, Tokyo, Sydney, Shanghai, Seoul, etc. The locations of the hotels are also at strategic centers in the respective cities so that it is easier for customers to travel across and save time during conveyance (Park Hyatt, 2011).
The hotel major applies non conventional promotional tools of marketing that extend beyond advertisement and personal selling. As an example, its recent innovative marketing program is the conduct of the event “Masters of Food and Wine”. This program draws together renowned chefs and wine experts from each destination along with foodies to have interactive lunches and dinners along with demonstrative and informative sessions to create a memorable experience in the minds of the target consumers.
柏悦酒店基本上是服务行业的组成部分，因此，其营销组合进行了分析，在这个方向。
地方或位置的酒店是一个全球性的基础上。横跨几大洲，连锁酒店，华盛顿，芝加哥，多伦多，布宜诺斯艾利斯（Buenos Aires），晨奈，阿布扎比，米兰，苏黎世，伊斯坦布尔，迪拜，吉达，果阿，马尔代夫，墨尔本，东京，悉尼等著名城市，上海，首尔的酒店的位置是在各个城市的战略中心，使客户更容易地穿越和传送过程中节省时间，柏悦酒店（2011年）。
酒店主要适用于非市场营销，广告和个人销售超出常规的促销手段。作为一个例子，最近的一些创新的营销方案是事件“的食品和葡萄酒大师”的行为。这项计划汇集了著名的厨师和葡萄酒专家，每个目标随着美食家，有互动式的午餐和晚餐，随着示范和翔实的会议，在目标消费者心目中创造一个难忘的经验。
