美国普林斯顿大学论文代写:社会文化因素
这四大类因素影响消费者的行为是社会、文化、心理和个人因素。文化因素是进一步分为社会环境,亚文化,社会文化和文化趋势。文化是最重要的因素在评估一个人的行为和他或她的需求。个体的存在是影响他们的朋友,家庭,文化环境和社会作为一个整体形状的价值观、行为和偏好的人对他们的文化。为了使其产品和策略适应市场和消费者,营销人员需要考虑文化因素(麦凯克伦,施罗德、Willock怀特罗克和梅森,2007)。不同文化的典型例子是全球各地的传统在一个地方在其他一些被禁忌。
美国普林斯顿大学论文代写:社会文化因素
麦当劳是最好的例证之一将文化因素纳入他们的品牌。美国快餐连锁店已经能够适应具体的文化市场,它已决定设置商店和操作。在美国吃牛肉或者猪肉是法律和文化接受,同样是不允许按穆斯林阿拉伯国家法律,而不是接受印度教徒在印度宗教象征,这可能会伤害一些人的情绪。此外麦当劳已经能够适应其菜单与当地的舌头。例如在印度香料水平高而在法国也许是不可接受的。今后美国汉堡替代了McBaguette在法国和鸡Mc在印度王公。
美国普林斯顿大学论文代写:社会文化因素
The four broad groups of factors influencing the behaviour of a consumer are social, cultural, psychological and personal factors. Cultural factors are further classified into the societal environment, sub-cultures, social culture and cultural trends. Culture is the most crucial factor in assessing the behaviour of an individual and his or her needs. The existence of an individual is influenced by their friends, family, cultural environment and the society as a whole who shall shape the values, behaviour and preferences of the person towards their culture. In order to adapt its product and strategy to the market and the consumer, a marketer needs to take into account cultural factors (McEachern, Schröder, Willock, Whitelock and Mason, 2007). The typical example is the case of varying cultures across the globe with the tradition in one place being a taboo in some other.
美国普林斯顿大学论文代写:社会文化因素
McDonalds is the best illustration of one taking cultural factors into their brand. This American fast food chain has been able to adapt specifically to the culture of each market where it has decided to setup shop and operate. While in America eating beef or pork is legal and culturally accepted, the same is not allowed in the Arabic countries as per Muslim law and not accepted by Hindus in India as a religious symbol, which might hurt the sentiments of some. Moreover the McDonalds have been able to acclimatize its menu with the local tongue. For instance in India the spice levels are high while it is not acceptable in maybe France. Henceforth the American burger has been replaced by the McBaguette in France and the Chicken Mc Maharaja in India.
